How Does Island Realty Book Your Property?

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31 Mar 2017
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Property Management Expert Series

This is the last question in our 5-part series with Collins Atkinson, Island Realty’s VRH Business Development Manager, regarding the vacation rental program and what benefits it holds for our home owners – allowing our potential prospects to have a better understanding of what this program is all about!

How Does Island Realty Book Your Property?

Island Realty’s marketing efforts plays a strong role into booking your property. Whether your property is on Isle of Palms or Sullivan’s Island, our marketing team strategically creates campaigns and other marketing materials to target different audiences. For example, targeted email campaigns and postcards. We strategically create and send targeted email campaigns, utilize various social media platforms with high quality graphics and content for our viewers, and create informative and fun-reading blog posts with current events and property management expert tips. We ensure each outlet and form of communication is being utilized. We focus on an overall positive view on our company and guest experience. Our main focus is our guests – we conquer high demand with our in-house call center and web inquires. Staying up to date with the latest technology and marketing technique makes us industry leaders.

Industry leading website: Recently awarded 2nd place as VRM Intel’s Best Vacation Rental Management Websites of 2016, we have increased attendance and movement through a user-friendly and mobile-friendly site including online bookings and reservations.

VRBO: We provide and manage listings on the VRBO site. In addition, we maximize all variables considered in search results for best possible ranking and conversion.

Our team of experts create the ultimate guest experience through excellent customer service, custom recommendations and communication. We provide support from the first inquiry until after departure by answering questions, making recommendations and offering concierge services. The Vacation Planners work on building guest relationships by highlighting properties attributes and making sure our guests are getting the best fit for their stay. Our educated team of Vacation Planners create the best experience through their knowledge of the area and giving guests the best fit for what they’re looking for based on their wants.

Manage all leads received: We go the extra step by pursuing each lead until it has been booked or exhausted. We take an original approach by targeting email and outbound calling campaigns based on past dates of stay or booking trends.

Are you curious to learn more about other benefits or the investment opportunities for coming onto to our program? Collins would love to speak to you at your convenience and can give you any information and answer any potential questions you may have. You can easily contact him at, collins@islandrealty.com or call at (843) 242-1076. We look forward to working with you and to answer any questions you may have!